Energy, insurance, spirits & lifestyle, finance, sustainability, commercial, consumer web. Each case covers the problem, what I did and what changed.
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Product work since 2007
Julien Fabre, Senior Product Manager and Product Owner
Senior Product Manager and Product Owner, from discovery to adoption.
For 19+ years I've turned complex, multi-team challenges in international environments into products people use, from a social intranet rolled out to 80,000 employees in 25 countries to Pernod Ricard's first report under the new EU sustainability law, shipped on a legal deadline. Pernod Ricard, TotalEnergies, AXA. Open to any industry.
Available from January 2027
Freelance or full-time
Full remote, travel OK
South-West France
19+
years shipping products in global organisations
80,000
users reached by a single product launch
80
subsidiaries sharing one reference list and tool
120k
visitors per month on a global consumer platform
- Looking for
- Product Manager, Product Owner or Project Manager roles
- Languages
- French (native), English (full professional)
- Based in
- South-West France, CET, flexible hours
- Education
- Master of Engineering (Diplôme d'ingénieur), Computer Science, Innovative Project Management, UTC Compiègne ↗Professional Scrum Product Owner I (PSPO I) ↗
- Career
- AXA 2007–2012TotalEnergies 2013–2017Pernod Ricard 2018–now, freelance, 6 products in 6 domains
From idea to working prototype with AI. From prototype to a product people actually use.
Ten cases, one method. Product management case studies
Different industries, users and constraints, and the same way of working: understand the need, align the teams, ship, then make it stick.
Role Product Owner (freelance)
Pernod Ricard: The first EU sustainability report (CSRD), on a legal deadline.
No precedent, and every entity in the Group in scope. As Product Owner, I scoped the product, prepared the call for tenders and brought business and tech teams together on 10+ data sources. I set data ownership for the sustainability domain and built quality checks into the product, so errors are fixed where they start.
1stGroup sustainability report under the new EU directive, published
Impact:Published on time, audited, and built to be rerun every year.
Role Product Manager, 15 consultants, €27m budget
TotalEnergies: A social intranet for 80,000 employees, live in 25 countries in under a year.
300 legacy intranets, no shared place to connect. I started with user and comms interviews, prepared the call for tenders and steered the integrator (Microsoft) on priorities, quality and performance. With local teams, I merged the 300 sites through one standard approach and designed the country-by-country launch playbook. Adoption was the success metric from day one.
90%profile activation in under a year
Impact:One platform instead of 300, built around an enterprise social network, new at the time.
Role Product Manager, agile factory of 10, €5m budget
TotalEnergies: An apps factory, built from zero in under 3 months.
Operators on industrial sites had no mobile tools. I launched the programme as an intrapreneurial initiative and stood up an agile factory (10 consultants) to put tablets and smartphones in their hands, applying Lean methods. I set up the Mobile Device Management (MDM) platform and shipped the first apps, including MySafety: digital safety inspections replacing paper.
36 sites~2,000 users within a year of launch
Impact:Safety inspections went from paper to tablets, site by site.
Role Roll-out, Change & Adoption Lead (freelance)
Pernod Ricard: Getting 80 subsidiaries to speak the same language.
A shared reference product only works if it's used. I got 80 subsidiaries to use the same taxonomy for products, customers and entities in the Group's Master Data Management (MDM) tool, so their figures add up locally and at Group level. I rolled it out market by market, named data owners locally and globally, and tracked usage. It became the base for the Data Hubs.
80subsidiaries onboarded, market by market
Impact:With one taxonomy everywhere, figures add up with fewer manual reconciliations.
Role Product Owner (freelance), 10 business units, squad of 10 (data engineering, BI, data architecture)
Pernod Ricard: A Group finance dashboard, tailored to every market.
Every market had its own local reports. I ran discovery with finance teams, prioritised what mattered most, and am merging local reports into one Group dashboard. I chose to standardise first and customise second. Each dashboard is published as a data asset on the Group data platform, consistent with the business glossary; entities switch to it and decommission their old local ones.
250users, 1,000+ views per month, 8 / 10 business units live
Impact:Fewer local reports to maintain, the same figures for everyone, local needs still covered.
Role Product Owner (freelance)
Pernod Ricard: A reliable data layer for 10+ apps and dashboards.
Teams kept rebuilding the same data. I launched the first data hub for business and transactional data, agreed its place in the architecture with the data architects and standardised the integration patterns, then made it a repeatable recipe: finance, commercial, operations. Each hub started from what product teams needed, and ended when they used it.
10+apps & dashboards connected
Impact:Each new app or dashboard now plugs into data that already exists.
Role Roll-out Lead (freelance)
Pernod Ricard, VISTA: Making promotions pay, market by market.
Promotions were often planned out of habit. VISTA shows which past promotions paid off. I set up its first version, the analysis of past promotions, and rolled it out to 15 pilot subsidiaries worldwide, with on-site training; their feedback shaped the next releases. The Group's teams later built machine-learning modules on top.
15pilot subsidiaries worldwide, trained on site
Impact:After the pilots, the tool spread to 60+ markets, where each euro of promotion returns €1.50+ in sales.
Role Product Manager (freelance)
Pernod Ricard: A consumer platform for the world's best bars.
worldsbestbars.com helps travellers and locals find the best bars in the world: almost 8,000 bars in 200 cities. I owned and prioritised the platform and content roadmap, steered the agency in charge of editorial content and SEO, and shipped 360° virtual bar visits in the browser.
120kvisitors per month, ~8,000 bars, 200 cities
Impact:A global consumer audience reached every month, putting the spotlight on cocktail bars serving Pernod Ricard brands.
Role IT Project Manager
AXA: Disaster recovery, tested for real on critical business applications.
I prepared, ran and debriefed a disaster-recovery exercise on critical business applications and their infrastructure: scenarios and runbooks, then a one-day test in real conditions, coordinating business, application and infrastructure teams and the communication around it, then wrote up the results and an action plan.
100%of major business applications recovered in under a day
Impact:Recovery plans were tested end to end, and gaps were fixed before any real incident.
Role Solo Builder, Designer and Product Owner
Side projects: RadioWidget, MyDay and this site, prototyped with AI.
On my own initiative, I build small products end-to-end with AI-assisted development. RadioWidget streams my favourite stations and links each track to Shazam and to upcoming concert listings through their APIs.
3personal products built end-to-end with AI
Impact:Ideas tested in days at near-zero cost. I build apps that fit my needs exactly, instead of paying for ones that half fit.
The whole lifecycle, strongest from definition to launch. Product management skills
A generalist PM covers every step. Here is where I stand on each, with the proof behind it. Tap a stage.
Strategy & vision
Discovery
Definition
Prototyping
Delivery
Industrialisation
Launch & rollout
Adoption & change
Measure & iterate
Stakeholder alignment runs across every stage, with tech, business and leadership teams worldwide
Launch & rollout
Multi-country launches with repeatable playbooks, parallel rollout plans and resource capacity under control.
- 25 countries in under a year, 80,000 users
- Deployment plans running countries in parallel, with team capacity managed wave by wave
- Rollout kits: templates, onboarding plans, workshops
Highlighted segments show the skills I'm working on right now
Product management skills: proof by stage
- Strategy & vision (level 4/5)
- Product vision and roadmap at programme level, prioritised by business value and ROI.
- Set the vision and roadmap for shared data hubs reused by 10+ apps and dashboards
- Scoped the Group's first CSRD reporting product
- Discovery (level 4/5)
- Workshops and interviews before anything gets built.
- Ran discovery workshops with finance, HR and sustainability teams
- Mapped existing local reports against real needs
- Definition (level 5/5)
- Turning needs into specs, mock-ups and a prioritised backlog.
- Co-designed dashboard mock-ups with business users
- Owned backlog prioritisation across tech, finance and sustainability
- Prototyping (level 4/5)
- Making ideas tangible early, so users react to something real.
- Co-designed clickable dashboard mock-ups with business users before build
- Built working prototypes myself with AI (MyDay, RadioWidget, this site)
- Delivery (level 5/5)
- Orchestrating engineers, architects and vendors to ship on time, in Agile (Scrum, Kanban) or in a classic V-cycle when the context calls for it.
- Coordinated cross-functional squads and multiple workstreams
- Ran Agile squads and V-cycle programmes, from call for tenders to acceptance
- Delivered a legally binding report on a fixed deadline
- Industrialisation (level 5/5)
- Templates, tooling and methods so one success can be repeated.
- Built a standard template library (deliverables, workflows, onboarding plans) reused across rollouts
- Reusable playbooks and workshops to cut time-to-market, with a continuous improvement loop from user feedback
- Launch & rollout (level 5/5)
- Multi-country launches with repeatable playbooks, parallel rollout plans and resource capacity under control.
- 25 countries in under a year, 80,000 users
- Deployment plans running countries in parallel, with team capacity managed wave by wave
- Rollout kits: templates, onboarding plans, workshops
- Adoption & change (level 4/5)
- Training, champions and activation tracking until it is actually used.
- 90% profile activation on a global launch
- Activation dashboards and key-user feedback loops across 80 subsidiaries
- Measure & iterate (level 4/5)
- KPIs, ROI tracking and feedback loops: proving the value delivered to the business and its users.
- Defined adoption KPIs and usage tracking
- Continuous improvement loops based on user interviews
Methods
Problem-solvingScrum, PSPO IKanbanV-cycleLeanDiscovery workshopsUser interviewsOKRs & KPIsRoadmappingChange management
Tools
JiraConfluenceMiroFigma (mock-ups)Power BISnowflakedbtMicrosoft OfficeCopilotClaude AIAI-assisted prototyping
Domains shipped in
EnergyInsuranceSpirits & lifestyleFinanceSustainabilityCommercialConsumer webMusic, next?Sport, next?
Works with
Data engineersArchitectsDevelopersBI experts
Business teamsfinance, HR, sustainability, opsExecutive sponsorsKey users
Vendors & integratorsChange & comms teams
Human-led, AI-boosted. Soft skills and AI-augmented work
Judgement, empathy and follow-through are mine.
- PragmatismI ship the simple solution first, then improve it
- Problem-solvingI look for the root cause and come with a proposal
- Critical thinkingI ask for feedback and challenge assumptions, mine included
- KindnessHonest about risks, kind to everyone. People who can speak up do better work
- TogetherI bring the project team together, across countries
- Extra milePerformance audits, user satisfaction surveys and quality checks before go-live
AI saves me hours every week, and I spend them with the teams.
- ResearchInterviews and desk research synthesised in a few hours
- DraftsFirst versions of specs, user stories and mock-ups
- PrototypesI built RadioWidget, MyDay and this site myself
- AnalysisFaster reading of usage data and feedback
- MeetingsNotes and action items in minutes
- TestingTest cases suggested before each release
AI drafts, I decide.
Making AI work across a company is the hard part. AI adoption in the enterprise
Getting value from AI across an organisation takes more than the tools. It needs clean data, clear rules, working legacy systems and people on board. That is product work, the same as in every case above.
- DataAI is only as good as data that is up to date, structured, owned and reliable.
- Policies & AI governanceNamed owners and written standards, shared with the teams and the AI tools.
- Integration & legalLegacy systems, security, EU AI Act and GDPR, business processes.
- ScalingGoing live takes operations, support and training on top of the prototype.
- People & valueTrain the teams, grow champions, keep the use cases that pay off.
- Costs & dependencyUsage, costs and energy are tracked, and any vendor lock-in is a deliberate choice.
- GuardrailsHuman review, tests and monitoring, with clear accountability for every decision.
How I can helpFrame the right use cases, set the foundations, then steer from prototype to rollout, with the people who'll use it.
Let's talkOff the clock
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Where most of my best ideas show up.
What keeps me curious.
Scroll or tap to shuffle
Hand-picked, one track at a time.
Curator in my spare time, over years of runs, trips and late nights.
The music industry, seen through tech, data and AI
Volunteering
Festivals in Bordeaux, and work stints abroad.
Events
- Bordeaux RockFestival & cultural events
- AstrodomeFestival & cultural events
- RelâcheFestival & cultural events
Travel
- BartenderIceland
- PhotographerDominican Republic
- HostCalifornia
Sport, reading, outdoors
Early runs, books and long walks.
Sport
Early runs, usually with my dog. The best ideas happen at kilometre 7.
Reading
Always one book in progress, novels or non-fiction.
Outdoors
Ocean, mountains and night skies, from the Atlantic coast to Icelandic fjords.
Fully remote since 2018, with teams worldwide.
Full remote, hybrid, or on site when it matters.
- Give me the goal and I organise the path, flagging blockers early.
- I work async by default, with written decisions, clear specs and recorded demos.
- Flexible hours, with teams across the globe.
- On site for kick-offs, workshops and deployments.
Let's talk. Contact Julien Fabre
Currently on assignment until end-2026, available from January 2027. Happy to talk now about what comes next, freelance or full-time. Fully remote, from South-West France, travel when it matters.
References available on request.